Shaping the Future of Build-to-Rent with Brendan Geraghty (The Association of Rental Living)

Join Jessica Gillingham and Kristian Lupinski on this week’s episode of Pillow Talk Sessions as they welcome Brendan Geraghty, CEO of the Association for Rental Living, to discuss how hospitality is reshaping the Build-to-Rent (BTR) sector.

Key takeaways include:

🔹 The Hospitality-BTR Connection – Insights into how BTR is adopting hotel-inspired practices to enhance the resident experience.

🔹 #BrandbeforeBuilding – Understanding the focus on brand experience over physical infrastructure.

🔹 Service-Oriented Talent – Exploring the new workforce shaping the BTR sector.

🔹 UK vs. US Perspectives – Contrasting the strengths and lessons of these two key rental markets.

🔹 What’s Next for BTR – Trends and innovations redefining rental living.