Elevating Build-to-Rent Living Experiences with Freya Richard (Vertus)

In this week’s Pillow Talk Sessions, Jessica Gillingham and Kristian Lupinski are joined by Freya Richard, Director of Operations & Leasing at Vertus, for an engaging conversation about how hospitality and Build-to-Rent (BTR) are learning from each other.

Key highlights include:

🏘️ Lessons in Community – How Vertus is applying BTR community-building strategies to their upcoming aparthotel brand, Vertus Edit.

⚙️ Operational Insights – Anticipating the challenges and opportunities of managing aparthotels versus residential buildings.

📲 Tech-Enhanced Living – Specific technologies Vertus uses to elevate resident and guest experiences.

♻️ Sustainability in Focus – Vertus’ commitment to green practices and how they’re integrated into their aparthotel strategy.